Jissan Cherian

Chief Marketing Officer

Jissan joined PetIQ as Chief Marketing Officer in May 2025.

Jissan Cherian is an accomplished marketing executive with over 20 years of international experience leading and developing brand strategies across U.S., Europe, and Asia. His approach to modern marketing and consumer-centric experiences has driven notable share growth, brand modernization, strong innovation, and new consumer recruitment.

In his role at PETIQ, Jissan is responsible for leading portfolio brand strategy, media and advertising,  new product development, as well, as consumer research and insights.

Prior to PETIQ, Jissan worked at Haleon, formerly GSK Consumer Healthcare, where he spent 13 years  across brands like TUMS, Benefiber, Voltaren, Horlicks, and Aquafresh. He has also worked in consulting and technology roles at Deloitte Consulting and Microsoft Corporation.

Jissan earned a BBA from The University of Texas at Austin in MIS and his MBA from Carnegie Mellon University in Marketing and International Management. He is married with two children and they have a wonderful family dog.